Social Media Marketing and Tikkl
What and Why of Social Media Marketing (SMM)
Social Media Marketing is the act of businesses using social media for customer facing activities. Social media refers to social networks, online communities, blogs, wikis and other collaborative form of Internet media.
Businesses are adopting SMM to engage with customers because it is effective at building positive relationships.
Customers love it: Social media sites shift power from institutions to people as they allow people to easily contribute content, dialog, and participate; also, site users leverage existing as well as create new relationships, build trust around common interest, and share and create value for the community.
Viral is king: Social media sites have the ability to create huge swings in positive or negative buzz about a business or brand as messages spread virally from user to user multiplying the effect many times over.
How do Social Media sites work?
Each social media site enables businesses to engage in a specific form of interaction such as:
- share text, photos, videos with fans on social networks such as Facebook, MySpace, and Ning.
- publish and discuss time-stamped entries on Blogs.
- post and instantly broadcast 140-character text messages on Twitter.
- discuss and solve customer service issues on GetSatisfaction.
- pitch and seek participation in interactive campaigns on Tikkl.
What is Tikkl?
Tikkl is a social platform for interactive marketing campaigns.
- Businesses, brands, and nonprofits run campaigns on their branded microsite on Tikkl. Whatever your marketing campaign idea is, Tikkl lets you present a concerted and compelling pitch to persuade your audience; and enable them to respond to your call to action, to answer questions, or make a registration or purchase.
- Customers and partner businesses participate as well as buzz up participation by running referral, joint, and grassroots campaigns through their network.
Tikkl supports a variety of campaigns such as informational campaigns, polls & questionnaires, coupons & promotions, contests, event & program registrations, gift store, and fundraising campaigns.
Why Tikkl is the perfect addition to your SMM mix
Directly drives sales and marketing. Tikkl lets you run campaigns bringing together slideshows, videos, testimonials, and social interactions to make a compelling pitch and persuade your audience to respond to your call to action -- answer questions, make a purchase or registration, etc. Unlike other social media sites, Tikkl directly delivers toward your sales and marketing goals.
Your branding, your community. With Tikkl, as with your blog or your own social network on sites like Ning, you run campaigns on your own microsite aligned with your branding, invite all your customers, and create your own social community around shared interest in your business and campaigns. However, unlike a social network which enables free-for-all interactions and power shifts to people, marketers on Tikkl set the context for interactions and share, not shift, power with their audience.
People powered. People can respond privately to your campaign’s call to action as well as influence participation from others as they tag, endorse, share, comment, dialog, and run sub-campaigns to their social networks. With their free account, people can also keep track of all their campaign participation and interact with other site users, leveraging existing and creating new relationships to share and find relevant campaigns.
Effective marketing. As you run a variety of campaigns, Tikkl consolidates customer intelligence which you can leverage to make your campaigns relevant, valued, and effective. Get real ROI on social marketing; Tikkl provides robust tracking as users follow through and take action.
Easier, Faster, Cheaper. Finally, marketers can easily deploy web-based campaigns in minutes with no web development skills, significantly decreasing both costs and time to deploy.