About Us

Founded in 2007, Tikkl is a privately held software company located in Sunnyvale, California. We are now in private beta and will be opening to the public soon. Over the last few months, our select beta customers have been using Tikkl to successfully run numerous marketing campaigns and engage thousands of their customers.

How Tikkl came about

Having worked for many years in customer-facing roles supporting marquee customers, we learned that your best marketing is through your customers and business partners to their trusted connections. And building win-win relationships with your customers is then key to your marketing success.

Nothing beats Relationship based Marketing!

So, we set out to build a solution infusing social media into marketing processes, to bring businesses and customers together to promote the products and services they both care about. A solution that would make marketers effective and customers happy.

Our Product Philosophy

We believe that, in order to be persuasive and effective, marketing campaigns need to be attractive to generate interest, relevant to sustain enthusiasm, credible to result in action, and trackable to drive success.

We are committed to helping businesses like yours to

• easily create a variety of eye-catching campaigns aligned with your branding needs,
• make it relevant by leveraging customer intelligence,
• empower your customers to lend credibility through their voice, dialog, and running sub-campaigns to their social networks, and
• track as your customers follow through and take action.

We are excited that our customers love what we have built so far. Our best is yet to come! Stay tuned.

What we value

We enjoy what we do at Tikkl and we are passionate about innovating continually to build an excellent product, and providing extraordinary service to our customers, partners, and colleagues.

Management Team

Nivi Padhy CEO and Co-Founder

Nivi drives the vision at Tikkl and enjoys being involved in anything and everything that impacts our users. She brings to Tikkl a passion for engaging with customers from her twenty years of experience in Customer Support and Marketing at enterprise software companies such as Computer Associates, Ingres, Informix, Infosys and nonprofits Youth Science Institute, WIB, and LNYUP. At Computer Associates, she owned responsibility for worldwide support of the Ingres data replication product and was instrumental in driving down product defects and improving customer experience.

Nivi also served on the Board of Directors for the Youth Science Institute, a California nonprofit, and was a key member of their fundraising and marketing committees. Nivi holds a B.E. in Electrical & Electronics Engineering from BITS Pilani, India and has attended MBA coursework at Santa Clara University. With many vices to choose from — Bourne movies, the Colbert Report, math puzzles, and sushi — Nivi can be sometimes seen slacking off in the twenty-fifth hour of the day.

Mano Puthukudy CTO and Co-Founder

Mano is responsible for Tikkl's overall product architecture and implementation. He has twenty years of experience in developing and architecting a variety of leading-edge computer technologies at companies such as ManyStreams, Kineto Wireless, WindRiver, Mentor Graphics, Informix, and ICL.

Mano has helped architect a revolutionary media enhancement system that combines multiple audio and video streams into a single stream controlled by a simple programmatic interface, devised a fault-tolerant solution that allows cell phone users to switch between a cell tower and an in-home wi-fi device without dropping a call, developed embedded security devices for wireless routers, and even helped build the operating system that was used in the Mars Rover.

Mano holds a Masters in Engineering Technology from BITS Pilani, India. Mano enjoys reading nonfiction works and the novels of Haruki Murakam. He is also a fan of the films of Akira Kurasawa and Stanley Kubrick.

Advisors

Bruce Lunsford Past Div VP, Computer Associates; Architect, Ingres

Bruce provides technical insight for the features and functionality of the Tikkl platform. Bruce brings to the table thirty years of a broad range of management and development experience in the computer software industry. Since 1991, he has worked for Computer Associates and Ingres in a wide variety of roles and responsibilities: Ingres Client Base Owner, Divisional Vice-President, and Architect. He most enjoys being involved in hands-on technical development to advance the Ingres database products, the industry standard for enterprise open source data management and integration.

Bruce enjoys visiting his hometown of Las Cruces, New Mexico and family trips to San Felipe in Baja California, Mexico. When he is not spoiling his grandchildren, Bruce can be found at the nearest tennis court.

Susanne Mulcahy Executive Director, Youth Science Institute

Susanne brings to Tikkl multi-faceted expertise from her 20+ years as an entrepreneur, executive coach, and nonprofit executive. She is the Executive Director of Youth Science Institute and a co-founder of Raissle-Mulcahy Partners specializing in Leadership and Executive Coaching. She is affiliated with The Center for Excellence in Nonprofits and has been a Coach to CEN's Leaders Institute participants. Previously at Right Management Consultants, she provided workshops and executive coaching to Fortune 500 leaders and managers.

Susanne also served as Executive Director of Environmental Volunteers, Assistant Executive Director at the Sunnyvale Chamber of Commerce, and Business Banking Officer with Wells Fargo Bank. Susanne, a native of Sunnyvale and third generation Californian, is a singer/songwriter in the folk tradition; she loves time outdoors, hiking and biking, travel, photography, and play time with nieces and nephews.